3 Ways to Raise Your Prices Without Feeling Weird About It

Yesterday’s price? Not today’s price.

And if you’re still charging the same rates you set back when you were just starting out—your business is overdue for a pricing glow-up.

Let’s talk about pricing without guilt, confusion, or imposter syndrome. Here are three ways to boost your rates while keeping your confidence (and your clients):

1. Tiered & Subscription Pricing

People love choices—and tiered packages or subscriptions allow you to serve different levels of clients, increase retention, and raise your average sale.

Instead of one flat price, give options:

• Basic (bare bones)

• Standard (most popular)

• Premium (all the bells & whistles)

Bonus: Subscription models create recurring revenue and let your business breathe.

2. Stack the Value

You’re not just selling a service—you’re selling a transformation. Add value with resources, templates, bonuses, support, or even faster turnaround. Tangible or intangible, it counts.

When people understand what they’re getting—and what it’s worth—they’re less likely to push back on price.

3. Change the Experience

Upgrade the way you present your offer. Clean design, smooth onboarding, a polished sales process—all of that signals professionalism. And people pay more for what feels premium.

Create an experience that makes your service look and feel like it’s worth every penny (and then some).

Want more?

Check out the Pricing for Profit Masterclass — the replay of our live training where I walk you through pricing strategies that work.

🎥 Masterclass Replay: $49.99

Watch it now, then come back and tell us how it changed your pricing game!